Logo and Emails

For my logo, I wanted to include the umbrella that go into most smoothies. I chose to make the top look as though it was an orange cut open. Including the lime and the strawberry was to be a kabob vibe from the fruit that is being put into the beverages being sold. I thought it would be cool to make the end of the umbrella be going through the type, and it just matched up perfectly to the end. I went with a thinner illustrated type for “Remix.” Having everything align at the edges makes the hierarchy of the umbrella really stand out.

For my emails, I went with a simple look to keep the same style of the logo. I used the same colors from my logo, but I would change some of them to different shades. Having the arrows on the pages was meant to move the viewer’s sight down the page and read all the given information. My choice for images were decided by the orientation of them, and how they would help create dynamics and direction.